Our thinking and resources
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Read a blog, watch a webinar or browse through our latest case studies.
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Samsung: strategic white spaces in sustainable living
A multi-phase study across the UK, France, and Germany identified clear opportunities to lead in the sustainable home space.
Read the storyBeck's: mapping position in a crowded beer landscape
A six-day German-language community clarified Beck's true position and the levers that strengthen loyalty.
Read the storyLa Mer: positioning in the luxury skincare space
A global community mapped how high-end beauty customers relate to luxury codes, ritual, and efficacy expectations.
Read the storyBenefit Cosmetics: decoding beauty switching and loyalty
A community study decoded the switching behaviours and loyalty patterns of prestige beauty buyers across markets.
Read the storyBetsson: evaluating a new TVC concept
An online community in Peru evaluated a new television commercial concept, providing detailed feedback before production investment.
Read the storyPetLink: refining veterinary communications
A community with vets and clinic managers helped PetLink refine how it communicated its value during a period of significant operational pressure.
Read the storyNotonthehighstreet: exploring longitudinal brand value
A longitudinal community explored what had changed for lapsed customers and how the brand could re-establish its relevance.
Read the storyHelloFresh: understanding the subscriber lifecycle
A longitudinal community tracked how subscribers experience the service over time, identifying churn moments and loyalty drivers.
Read the storyPurina: pet owner values in a changing market
A multi-country community revealed how attitudes to pet nutrition, health, and spending had shifted post-pandemic.
Read the storyDurex: understanding relationship dynamics at scale
A sensitive, multi-market community explored intimate topic areas with participant comfort and data quality protected throughout.
Read the storyHolland and Barrett: wellness motivations across demographics
A segmented community explored how different shopper groups think about health, supplementation, and the in-store experience.
Read the storyBaileys: unlocking new usage occasions
A multi-country community explored how drinkers think about Baileys across different occasions, identifying new serving and positioning opportunities.
Read the storyBenefit Cosmetics: redefining foundation needs and concept appeal
An online community helped Benefit understand real foundation needs and evaluate concept appeal ahead of a major product launch.
Read the storyPetLink: strengthening veterinary relationships
A veterinary community explored how professional relationships were shifting and what PetLink could do to strengthen its position as a trusted partner.
Read the storyRoyal London: an ongoing channel to test propositions
An always-on research community of financial advisers gave Royal London a continuous feedback channel for proposition, communication, and UX testing.
Read the storyUSS: simplifying complex choice
A community study helped USS understand why their Investment Builder product was misunderstood and what clearer communication could look like.
Read the storyTrainline: a more intuitive mobile booking journey
A 14-week programme in Italy and France matched data to traveller mindset, feeding weekly design recommendations.
Read the storyIdeal Living: refining hardware and app navigation
A post-launch community with early adopters surfaced usability friction in both the hardware and companion app before full market rollout.
Read the storyHK Express: optimising the mobile booking journey
A diary study across the UK, France, and Italy examined each step of the mobile booking purchase journey and identified clear optimisation opportunities.
Read the storyHero: supporting the physiotherapy journey
A community of patients over 50 explored how they evaluate and engage with health apps during recovery, informing product positioning and onboarding.
Read the storyTrinity McQueen: navigating FinTech and payment journeys
A community with SME decision-makers explored how FinTech providers could better design services around real payment needs and behaviours.
Read the storyWhisker: optimising the fourth-generation Litter Robot
Beta testers in real home environments helped Whisker optimise their fourth-generation automated litter tray before the official launch.
Read the storyMalala Fund: sensitive multi-cultural conversations
A localised, all-female community explored perceptions of girls' education across donor and receiver countries.
Read the storyBook Trust: supporting library and reading engagement
A community with families and library staff helped Book Trust understand barriers to reading engagement and refine their Storytime programme.
Read the storyEssex County Council: understanding mental health support needs
Residents shared how they manage mental health needs, the services they use, and how they search for further help.
Read the storySave the Children: developing resonant campaigns
A community with potential supporters helped Save the Children understand the attitudes and motivations that make campaign messages land.
Read the storyHavas: defining a global employee value proposition
A global community helped a pharmaceutical spin-off define a fresh employee value proposition that resonated across markets and functions.
Read the storyScrewfix: modernising employer brand positioning
A research programme helped Screwfix and their agency partner reposition the employer brand for a more competitive recruitment market.
Read the storyHow to design a pre-task that actually works
Setting clear objectives and choosing the right task types before participants arrive. A practical guide from our research team.
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What AI moderation can and cannot do in qual research
A clear-eyed look at where AI adds speed, where human judgment is still essential, and how incAI handles the line.
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Five ways researchers use online diaries that you might not have tried
Beyond the obvious use case: from shopping missions to product co-creation, a look at lesser-known diary applications.
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Running multi-market qual without losing nuance
Language, culture, and local moderation: practical approaches to keeping research comparable across markets.
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Auto-transcription in 30+ languages: accuracy, limits, and when to review
What to expect from machine transcription in qual, where errors tend to cluster, and how to build a quality check step in.
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Combining qual and quant in one platform: why it matters more than you think
The case for keeping qualitative and quantitative data in one place, and how unified data changes the analysis process.
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AI in qualitative research: possibilities and limits
A conversation with incling researchers on where AI is changing qual practice and where it still falls short.
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Running global qual: lessons from 92 countries
What changes when you take research across markets, languages, and cultures, and what to watch for when it does not.
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From project to panel: making the case for long-term communities
Three research directors share how they moved clients from ad-hoc studies to always-on insight assets.
Webinar not yet available
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