Our thinking and resources
Explore our latest releases
Read a blog, watch a webinar, or browse through our latest success stories. Practical insight for researchers, by researchers.
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Blog
Articles and thinking
Practical writing on research methodology, technology, and the business of insight.
How to design a pre-task that actually works
Setting clear objectives and choosing the right task types before participants arrive. A practical guide from our research team.
Article not yet published
What AI moderation can and cannot do in qual research
A clear-eyed look at where AI adds speed, where human judgment is still essential, and how incAI handles the line.
Article not yet published
Five ways researchers use online diaries that you might not have tried
Beyond the obvious use case: from shopping missions to product co-creation, a look at lesser-known diary applications.
Article not yet published
Running multi-market qual without losing nuance
Language, culture, and local moderation: practical approaches to keeping research comparable across markets.
Article not yet published
Auto-transcription in 30+ languages: accuracy, limits, and when to review
What to expect from machine transcription in qual, where errors tend to cluster, and how to build a quality check step in.
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Combining qual and quant in one platform: why it matters more than you think
The case for keeping qualitative and quantitative data in one place, and how unified data changes the analysis process.
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Blog articles are coming soon. Check back for the latest from the incling team.
Success stories
Work that moved the needle
A selection of projects across sectors, objectives, and research approaches.
Samsung: strategic white spaces in sustainable living
A multi-phase study across the UK, France, and Germany identified clear opportunities to lead in the sustainable home space.
Read the storyBeck's: mapping position in a crowded beer landscape
A six-day German-language community clarified Beck's true position and the levers that strengthen loyalty.
Read the storyMalala Fund: sensitive multi-cultural conversations
A localised, all-female community explored perceptions of girls' education across donor and receiver countries.
Read the storyTrainline: a more intuitive mobile booking journey
A 14-week programme in Italy and France matched data to traveller mindset, feeding weekly design recommendations.
Read the storyHelloFresh: understanding the subscriber lifecycle
A longitudinal community tracked how subscribers experience the service over time, identifying churn moments and loyalty drivers.
Read the storyPurina: pet owner values in a changing market
A multi-country community revealed how attitudes to pet nutrition, health, and spending had shifted post-pandemic.
Read the storyDurex: understanding relationship dynamics at scale
A sensitive, multi-market community exploring intimate topic areas, with participant comfort and data quality protected throughout.
Read the storyLa Mer: positioning in the luxury skincare space
A global community mapped how high-end beauty customers relate to luxury codes, ritual, and efficacy expectations.
Read the storyHolland and Barrett: wellness motivations across demographics
A segmented community explored how different shopper groups think about health, supplementation, and the in-store experience.
Read the storyWebinars
Recorded sessions and events
Deep dives with researchers, clients, and the incling team on methodology, technology, and research practice.
AI in qualitative research: possibilities and limits
A conversation with incling researchers on where AI is changing qual practice and where it still falls short.
Webinar not yet available
Running global qual: lessons from 92 countries
What changes when you take research across markets, languages, and cultures, and what to watch for when it does not.
Webinar not yet available
From project to panel: making the case for long-term communities
Three research directors share how they moved clients from ad-hoc studies to always-on insight assets.
Webinar not yet available
Webinar recordings are coming soon. Register interest via the contact page.
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