Communication ยท Ad and campaign evaluation
Developing Resonant Campaigns with Save the Children and The Foundation
2-phase
study
The Foundation
partner
Fundraising
goal
The challenge
Exploring supporter lifestyles to drive fundraising
Save the Children wanted to understand the attitudes, lifestyles, and aspirations of potential supporters to create more meaningful connections.
Working in partnership with The Foundation, the goal was to explore what truly motivates people to donate and how a global charity can better communicate its mission to raise more funds for children in need.
Project context
- Industry Charity, non-profit
- Solution Ad and campaign evaluation
- Partner The Foundation
- Format Two-phase community
- Methods Broad exploration, concept testing
The approach
A two-phase iterative study on our platform
We hosted a two-phase research programme designed to build on initial feedback.
Phase 1: Broad exploration
We explored consumer views on broad topics such as technology, childhood, and masculinity, while testing early communication ideas.
The refinement gap
After a short pause, the team used the feedback from the first phase to develop and refine new concepts.
Phase 2: Concept validation
We tested the refined ideas to see which messages resonated most strongly with the target audience.
The result
Messaging that connects donors to the mission
The research revealed exactly what supporters care about and how they want to be spoken to. This iterative process gave Save the Children a definitive path to creating more compelling and effective campaigns.
Ready to see incling in action?
Talk to the team about your research challenge and we will show you what is possible.