Communication ยท Content and message testing
Refining Veterinary Communications with PetLink
Pandemic
context
Veterinary
professionals
Flexible
community
The challenge
Adding value to the veterinary industry during a crisis
PetLink needed to understand how vets, vet technicians, and clinic managers were adapting to intense new pressures.
They wanted to evaluate new communication ideas and services to ensure they were providing genuine value to practices, rather than adding to the industry's noise.
Project context
- Industry Veterinary, pet health
- Solution Content and message testing
- Format Flexible professional community
- Participants Vets, technicians, clinic managers
- Methods Direct concept testing, multi-device tasks
The approach
A high-flexibility online community for professionals
Lived realities
Participants shared their first-hand experiences of working during the pandemic, highlighting their new challenges and priorities.
Direct concept testing
We asked for direct reactions to new communication concepts and services, allowing professionals to tell us what would actually add value to their practice.
Multi-device engagement
Our platform provided the flexibility for these time-poor participants to engage on their own devices whenever they had a break.
The result
Communications that add value, not noise
The community provided PetLink with a deeper understanding of their audience and actionable insights on how to better support their market, helping them refine their messaging and deliver more meaningful services to practitioners.
Ready to see incling in action?
Talk to the team about your research challenge and we will show you what is possible.