Product ยท Ideation and concept testing
La Mer: Evaluating Luxury Skincare Innovation
4-day
concept community
40
female participants
US
market
The challenge
Integrating emerging concepts into established routines
As a leading global luxury skincare brand, La Mer constantly explores new product territories.
They came to our platform to understand how emerging skincare concepts, ranging from high-end serums to scalp treatments, resonated with women, and to determine how these products would fit into existing skincare regimes compared to current market competitors.
Project context
- Industry Luxury skincare
- Solution Ideation and concept testing
- Market US
- Participants 40 women (loyalists and competitor users)
- Methods Concept evaluation, discussion, survey
The approach
A focused deep-dive with current and competitor users
We hosted a four-day concept-testing community in the US, engaging 40 female participants: a strategic mix of La Mer loyalists and competitor users to ensure a balanced perspective.
Concept evaluation
Over three days of intensive tasks, participants reviewed and rated a mix of new product ideas and refreshed existing product concepts.
Usage context
We used our platform's discussion and survey capabilities to understand exactly how these concepts were perceived to work and feel within a real-world routine.
Branding and appeal
Participants compared new ideas to similar products on the market, giving the team a clear view of category distinction.
The result
Mapping the future of the product roadmap
The research delivered rich insights into which branding and concept routes resonated most strongly, identifying the specific elements requiring refinement and the opportunities for differentiation. La Mer gained the data-driven confidence to make smart decisions for their future product roadmap.
Ready to see incling in action?
Talk to the team about your research challenge and we will show you what is possible.