The platform
Built by researchers for researchers
The result of over a decade of proprietary development, the incling platform is a cost-effective, all-in-one home for your digital research needs. Full access to qualitative, quantitative, management, and analytical tools. No add-ons. No surprises once your project starts.
(task library and community management view)
92 countries researched · 30+ languages · UK, US, EU, South Africa
ISO 27001 · GDPR · MRS · ESOMAR · GREENBOOK · AQR · QRCA
Task type 1 of 9
Video groups and interviews
Run live research directly within your incling community. No separate tools, no imports, no extra cost. Video focus groups of up to 10 participants and one-to-one in-depth interviews run from inside any community. Every session is automatically recorded, transcribed, and translated. AI thematic summaries are ready within minutes.
A virtual backroom gives observers a private space to follow along and message the moderator without participants seeing. Simultaneous human translation lets international teams follow sessions live in any language.
Features
Up to 10 participants
Video feed for up to 10 participants per session.
Pre-loadable materials
Load discussion guides, stimuli, and questions in advance.
Virtual backroom
Private observer chat not visible to participants.
Simultaneous translation
A built-in human translation channel so international teams can follow live.
Auto-transcription and translation
Every session transcribed and translated immediately after it ends.
AI thematic summaries
Structured analysis with participant quotes, generated within minutes.
Show reel creator
incAI automatically assembles a highlight reel ready to share.
Pre-session tech check
Automatic camera and mic test for every participant before fieldwork starts.
Ideal for
- Hybrid research Run asynchronous tasks first, then bring participants together in a live group to explore what they experienced.
- Validation and follow-up Run in-depth interviews at the end of a study to pressure-test findings. Included at no additional cost.
- Global live research Focus groups in 30+ languages with native moderation and built-in simultaneous translation.
- Idea generation Bring participants together to explore an opportunity or build on ideas collaboratively in real time.
(live video focus group, backroom visible)
(participant video diary upload on mobile)
Task type 2 of 9
Video, audio and image tasks
Capture the world your participants live in, on their terms and through their lens. Video, audio, and image tasks are the foundation of digital ethnographic research on incling. Participants upload from any device with no file size limits and no app required.
Every video is automatically transcribed, translated, and compatible with incling's AI analysis tools and show reel creator. Audio tasks capture in-the-moment reactions and emotional nuance that written responses often flatten.
Features
Any device, no app
Post directly from mobile, tablet, or laptop.
Required min and max
Set the number of photos, videos, or voice notes per response.
Auto-transcription
All audio and video content is automatically transcribed.
AI thematic summaries
Automatically generated with supporting participant quotes.
Show reel creator
Capture and combine key clips into a shareable insight reel.
Visibility control
Public, private, or unbiased. Control what participants see.
Ideal for
- Ethnographic research Participants film themselves and share voice notes as they use a product, immersing the research team in their world in real time.
- Product testing Document unboxing through to first and extended use over time. Video evidence captures workarounds that post-use surveys rarely surface.
- Photo diaries Build a detailed picture of consumption habits, daily routines, or brand touchpoints across a defined period.
- In-store research Task participants to visit a store and share every aspect of the experience through video, photos, and voice notes.
Task type 3 of 9
Discussions and guided conversations
From open conversation to structured dialogue, get to what your audience really thinks. Discussion tasks give participants the space to share their views in depth and in their own words, responding in text, video, audio, or image.
Three formats let you control how much guidance participants receive and whether their responses are visible to each other: open discussion, guided conversations, and private discussion.
Features
Any response format
Text, video, photos, screen recordings, or audio clips.
Minimum word count
Set a minimum response length to ensure depth of engagement.
Visibility control
Public, private, or unbiased. Control visibility between participants.
AI moderation
Moderate directly or brief incAI to respond on your behalf.
Auto-transcription
All audio and video content is automatically transcribed.
Social features
Shares, likes, and mentions encourage genuine dialogue between participants.
Ideal for
- Pre-tasks and homework Ask participants to share initial reactions before a live focus group, so they arrive prepared and uninfluenced.
- Brand and product perception Explore how participants feel about a brand or category in depth, before any stimulus is introduced.
- Sensitive topics Private discussions are well suited to health, finance, or any area where peer influence could affect honesty.
- Community co-creation Open discussions allow participants to respond to each other and start their own threads, building genuine engagement.
(open discussion thread with likes and replies)
(online diary with daily prompt and multimedia entries)
Task type 4 of 9
Online diary
Track how behaviour, attitudes, and experiences evolve over time, captured by participants in their own words. Online diaries give you a structured, time-stamped record of participant experience as it happens, not recalled after the fact.
Three diary formats let you control the cadence: daily diaries, open diaries where participants contribute when it suits them, and custom diaries with specific dates and automated reminders.
Features
Three diary formats
Daily, open, and custom cadence with automated reminders.
Any response format
Text, video, audio, photos, and screen recordings per entry.
Emotion tags
Capture sentiment alongside each diary entry to track attitude shifts.
AI thematic summaries
Automatically generated with supporting participant quotes.
Structured entry questions
Set questions that participants must answer with each diary entry.
AI moderation
Brief incAI to follow up on diary entries and probe for depth.
Ideal for
- Tracking behaviour over time Understand how a product becomes embedded in a daily routine, or how attitudes shift in response to events.
- Usage and occasion research Record every interaction with a product, brand, or category across a set period for an accurate picture of when and why usage happens.
- Experience and journey mapping Follow participants through a defined experience and capture how perceptions shift at each stage.
- Healthcare research Document symptoms, daily routines, and service interactions over an extended period. Captures lived reality that clinical questions cannot.
Task type 5 of 9
Concept evaluation
Understand exactly how a concept, image, or video lands with your audience, and which elements are working and which are not. A three-step process of first impressions, pinned comments, and follow-up questions gives you both an overall read and granular, element-level feedback.
Sentiment heatmaps aggregate pin data to show which elements are generating positive or negative responses across the group. For video, time-stamped pins reveal precisely which moments in a film generate the strongest reactions.
Features
Evaluate any format
Static images, videos, screenshots, wireframes, and documents.
Sentiment heatmap
See frequency and distribution of pins filtered by positive or negative sentiment.
Concept rotation
Auto-rotate concepts to eliminate order bias.
Timed exposure
Limit how long a concept is visible to replicate real-world conditions.
Zoom functionality
Participants can zoom in on elements for detailed inspection.
AI thematic summaries
Automatically generated with supporting participant quotes.
Ideal for
- Creative and campaign testing Test multiple concept routes with auto-rotation. Pinned feedback gives you a precise brief for revisions.
- Packaging design Understand reactions to colour, copy, imagery, and structure. The heatmap shows which elements are working hardest.
- Wireframe and UX review Share early-stage layouts and ask participants to pin reactions to specific interface elements before development begins.
- Ad and video pre-testing Identify the moments in a film that generate the strongest emotional response before committing to production costs.
(concept evaluation with sentiment heatmap)
(screen recording: participant navigating a website with voice commentary)
Task type 6 of 9
Screen recording
See exactly how users navigate your digital products, in their own environment and without observer effect. Participants capture their screen and voice in real time as they navigate a website, app, or digital experience on their own device.
The result is a genuine record of how users actually behave. Every recording is automatically transcribed, translated, and summarised by incAI. The show reel creator assembles the most telling clips automatically.
Features
Screen and voice capture
Records the participant's screen and spoken commentary simultaneously.
Starting point
Provide a link to a specific website, page, or app as the starting point.
Guided or exploratory
Provide specific steps to complete, or leave the task open for natural navigation.
AI show reel
incAI automatically generates a highlight reel from all recordings.
Auto-transcription
All recordings are automatically transcribed and translated.
Visibility control
Control whether participants can see each other's recordings.
Ideal for
- User experience testing Observe how participants navigate a website or app. See where they click, hesitate, or get lost, with verbal commentary explaining each decision.
- Purchase journey research Ask participants to complete a defined journey and share their thoughts aloud. Reveals friction points that structured interviews rarely surface.
- App onboarding Ask participants to try a new feature for the first time and record their experience. First-use reactions disappear once familiarity sets in.
- Competitor benchmarking Ask participants to complete the same task on your platform and a competitor's. Side-by-side comparison generates immediate evidence of where each experience leads or falls behind.
Task type 7 of 9
Ideas board
Generate, share, and refine ideas collaboratively, with participants building on and voting for each other's thinking. Using a customisable submission template, participants share ideas with descriptions, images, and supporting detail, displayed on a shared pinboard for the group to view and vote on.
The result is a ranked, community-reviewed pool of ideas that reflects genuine collective thinking, not the loudest voice in a room.
Features
Customisable idea template
Add fields to guide submissions: name, key features, rationale, visual reference.
Voting
Set how many votes each participant can allocate and whether counts are visible before submission.
Visibility control
Control when and whether participants can see each other's ideas.
Moderation
Respond to individual ideas to probe for more detail or encourage development.
Ideal for
- Early-stage NPD ideation Invite participants to share product, service, or feature ideas. Voting surfaces the strongest concepts from the group.
- Co-creation and concept refinement Participants iterate on each other's thinking, often producing ideas that no individual would have reached alone.
- Feature prioritisation Share a list of potential features and ask participants to build and rank their ideal version. Voting delivers quantitative priority data.
- Policy and service consultation Give communities a structured space to contribute suggestions and surface shared priorities in a moderated, evidence-generating environment.
(ideas board pinboard with votes and ranked submissions)
(media map with brand positioning axes and aggregated participant data)
Task type 8 of 9
Media map and collage
Surface the subconscious associations and emotional responses that text-based tasks cannot reach. By placing brands on a map or assembling images into a collage, participants reveal implicit associations, emotional connections, and perceptual relationships that rational responses often mask.
An aggregated analysis dashboard provides an instant visual overview of brand or product positioning across the full group.
Features
Flexible canvas
Share a blank canvas or upload a template for participants to work from.
Integrated image bank
Access to a copyright-free image bank for participants to draw from.
Aggregated dashboard
See positioning and associations across the full group in a single view.
Curated or open image sets
Specify images for participants to use, or allow them to source their own.
Ideal for
- Brand and competitive positioning Set axes representing key category dimensions and map a competitive set. The aggregated dashboard reveals white space in the market.
- Emotional brand associations Images surface implicit associations that written responses tend to rationalise away.
- Exploring complex or sensitive topics The collage lets participants show rather than tell, approaching sensitive subjects at a distance.
- Creative and NPD ideation Ask participants to build a visual world for a new direction, sharing colours, textures, and references that capture the feeling they want to evoke.
Task type 9 of 9
Survey and big qual
Quantify what matters while preserving the depth and nuance that surveys alone cannot deliver. incling surveys include all standard question types alongside advanced features such as display logic, routing, and page randomisation.
Big Qual combines the full survey tool with the ability to ask in-depth open-ended questions in the same flow, and to moderate those responses directly or via incAI. Quantitative reads and qualitative depth at scale, in a single session, without asking participants to switch between tools.
Features
Full question type set
Single select, multi-select, ranking, matrix, slider, fill in the blanks, and open text.
Routing and display logic
Navigate participants to the correct question based on their previous responses.
Open response moderation
Follow up on open text responses to probe for depth, manually or via incAI.
Real-time results
Researchers have real-time access to results and can export raw data at any point.
Randomisation
Group and randomise questions to control for order bias.
AI thematic summaries
Automatically generated for open responses with supporting participant quotes.
Ideal for
- Combined qual and quant Quantify preferences and understand the reasoning behind them in a single session without running separate studies.
- Concept screening and ranking Quantify preference across a range of concepts, then use open questions to understand the drivers behind each score.
- Longitudinal attitude tracking Deploy the same survey at regular intervals to track how perceptions shift over time, combined with qualitative tasks across the same community.
- Audience segmentation Use survey data to segment your community by attitude or behaviour, then follow up with targeted qualitative tasks for each segment.
(survey builder with Big Qual open-text responses and incAI summary)
Integrations and exports
Your data, wherever you need it
Export raw data, charts, and reports at any point in a study. Transcripts, summaries, and video reels are available to download directly from the platform. All data exports are compatible with standard analysis tools.
Data exports
Export raw data and charts in standard formats at any point during a study.
Transcript downloads
Download auto-transcripts and translations from all task types and live sessions.
Video and show reels
Download incAI-assembled show reels and individual clips for stakeholder sharing.
Thematic summary reports
Export incAI thematic summaries with supporting participant quotes in report-ready format.
China proxy access
In-country access for participants in China, with no extra configuration required.
Moderator and observer accounts
Invite as many colleagues and clients as you like. No limits on accounts or observers.
See the platform in action
Book a quick call with a researcher and we will walk you through the tools that fit your brief.