The platform
Built by researchers for researchers
The result of over a decade of proprietary development, the incling platform is designed to be a cost effective one stop shop for all of your digital research needs. We give you access to our full suite of qualitative, quantitative, management and analytical tools whenever you work with us. No add-ons or surprises once your project starts.
(task library and community management view)
Task type
Video groups and interviews
Run live research directly within your incling community. No separate tools, no imports, no extra cost.
Ideal for
- Hybrid research
- Validation
- Follow-up interviews
- Idea generation
(live video focus group, backroom visible)
(participant video diary upload on mobile)
Task type
Video, audio and image tasks
Capture the world your participants live in, on their terms and through their lens.
Ideal for
- Ethnographic research
- Product testing
- In-store research
- Photo diaries
- Healthcare and sensitive research
- Immediate brand or communications reactions
Task type
Discussions and guided conversations
From open conversation to structured dialogue, get to what your audience really thinks.
Ideal for
- Pre-tasks and homework
- Brand and product perception research
- Community engagement and co-creation
- Message and communications testing
- Detailed stimulus review
- Sensitive topic research
(open discussion thread with likes and replies)
(online diary with daily prompt and multimedia entries)
Task type
Online diary
Track how behaviour, attitudes, and experiences evolve over time, captured by participants in their own words.
Ideal for
- Tracking behaviour and habits over time
- Usage and occasion research
- Experience and journey mapping
- Category immersion
- Longitudinal attitude tracking
- Healthcare and condition management
Task type
Concept evaluation
Understand exactly how a concept, image, or video lands with your audience, and which elements are working and which are not.
Ideal for
- Creative and campaign testing
- Packaging design
- Copy and messaging testing
- Wireframe and UX review
- NPD proposition testing
- Ad and video pre-testing
(concept evaluation with sentiment heatmap)
(screen recording: participant navigating a website with voice commentary)
Task type
Screen recording
See exactly how users navigate your digital products, in their own environment and without observer effect.
Ideal for
- User experience testing
- Customer experience and purchase journey research
- Booking and conversion funnel analysis
- Search and discovery behaviour
- App onboarding and new feature evaluation
- Competitor benchmarking
Task type
Ideas board
Generate, share, and refine ideas collaboratively, with participants building on and voting for each other's thinking.
Ideal for
- Early-stage NPD ideation
- Co-creation and concept refinement
- Projective ideation
- Feature prioritisation
- Policy and service consultation
(ideas board pinboard with votes and ranked submissions)
(media map with brand positioning axes and aggregated data)
Task type
Media map and collage
Surface the subconscious associations and emotional responses that text-based tasks cannot reach.
Ideal for
- Brand and competitive positioning
- Emotional brand associations
- Segmentation and persona development
- Early-stage creative and NPD ideation
- Exploring complex or sensitive topics
- Communications and creative development
Task type
Survey and big qual
Quantify what matters while preserving the depth and nuance that surveys alone cannot deliver.
Ideal for
- Combined qualitative and quantitative studies
- Concept screening and ranking
- Longitudinal attitude and behaviour tracking
- Pre and post measurement
- Hypothesis validation
- Audience segmentation
(survey builder with Big Qual open-text responses and incAI summary)
See the platform in action
Book a quick call with a researcher and we will walk you through the tools that fit your brief.