Platform task type
Survey and big qual
Quantify what matters while preserving the depth and nuance that surveys alone cannot deliver.
(desktop: survey and open-response task in a single flow)
Overview
Qual and quant, together, in one experience
incling's survey and Big Qual tools give you the ability to combine structured quantitative measurement with open-ended qualitative depth, all within a single platform and a single participant experience.
Surveys
incling surveys include all standard question types alongside advanced features such as display logic, routing, and page randomisation. Researchers have real-time access to results, with the flexibility to export raw data and charts at any point in the study.
Big Qual
Big Qual combines the full functionality of incling's survey tool with the ability to ask in-depth open-ended questions in the same flow, and to moderate those responses directly or via incAI. This makes it possible to gather quantitative reads and qualitative depth at scale, in a single session, without asking participants to switch between tools.
Features
Everything in the survey and Big Qual tools
All features are included at no additional cost. No separate licences for different question types or response formats.
Question types
Single select, multi-select, ranking, matrix, slider, fill in the blanks, and open text, all available in the same survey.
Randomisation
Group and randomise questions to control for order bias across the participant group.
Routing and display logic
Navigate participants to the correct question based on their previous responses, keeping the experience relevant and efficient.
Compulsory or optional
Control which questions participants must answer and which they can skip, giving you complete flexibility over data collection requirements.
Open response moderation
Follow up on open text responses to probe for depth, either directly or by briefing incAI to moderate on your behalf.
Any response format
Text, video, audio, or screen recordings for open questions, giving participants the freedom to respond in whatever format suits them.
Stimulus upload
Add images or videos as stimulus within the survey to provide context or prompt reactions alongside closed questions.
Real-time results
Access live results as they come in, with the flexibility to export raw data and charts at any point in the study.
AI thematic summaries
Automatically generated for open responses with supporting participant quotes, giving you a fast read on qualitative data at scale.
Use cases
Ideal for
Survey and Big Qual works whenever you need to measure something and understand it at the same time, without running two separate studies.
Combined qualitative and quantitative studies
When you need to quantify preferences or perceptions and understand the reasoning behind them, combining incling's survey and qualitative tools in a single session removes the friction of running separate studies and produces more coherent data.
Concept screening and ranking
Use survey tools to quantify preference and appeal across a range of concepts, then use open questions to understand the drivers behind each score. This gives you both a clear hierarchy and the qualitative evidence needed to strengthen the winning concept.
Longitudinal attitude and behaviour tracking
Deploy the same survey at regular intervals to track how perceptions, preferences, or satisfaction scores shift over time. Combine with qualitative tasks across the same community to understand what is driving any changes.
Pre and post measurement
Use surveys before and after a stimulus, intervention, or campaign to measure the impact on awareness, perception, or intent. The integrated qualitative tools mean you can immediately probe for depth on any shift in scores.
Hypothesis validation
Use surveys to validate findings from earlier qualitative phases of a study, quantifying sentiment at scale before making strategic recommendations. Big Qual allows for moderated open responses alongside closed questions, adding nuance to quantitative outputs.
Audience segmentation
Use survey data to segment your community by attitude, behaviour, or preference, then follow up with targeted qualitative tasks for each segment. The integrated platform means this can all happen within a single community without re-recruiting.
Keep exploring
Related task types
Video groups and interviews
Run live research directly within your community. No separate tools, no imports, no extra cost.
Explore LongitudinalOnline diary
Track how behaviour, attitudes, and experiences evolve over time, captured by participants in their own words.
Explore EvaluativeConcept evaluation
Understand exactly how a concept, image, or video lands with your audience, and which elements are working and which are not.
ExploreReady to see incling in action?
Book a demo and see how surveys, Big Qual, and the full platform can work for your next project.