Methodology
Multi-market research
Multi-market research on incling is not a separate product. It is what happens when you run any incling community across more than one market at the same time.
(one study running across several markets)
About this methodology
One study, several markets, one view
For moderation we can provide experienced native human moderators from our extensive network or you could lean on incAI to automoderate in local language around the clock. For live research, incling's simultaneous translation channel means focus groups and in-depth interviews can be observed by international clients in real time, regardless of the language being spoken in the session. A translated transcript follows within minutes.
All of the text responses and transcripts are translated so you can see the raw data and fed into our AI analytic tools so you can query the data and view summaries across markets.
At a glance
- Languages 30+ with automatic translation
- Markets Multiple, run simultaneously
- Monitoring Single hub view across communities
- Moderation Native human network or incAI
- Analysis AI query and summaries across markets
Ideal use cases
Best for
Multi-market research fits whenever the same question matters in more than one country, and you want comparable data without managing a supplier in each one.
Global brand and positioning research
Run the same study across multiple markets simultaneously and identify where brand perceptions, consumer needs, and competitive landscapes are consistent and where they differ. One methodology, one hub, one cost.
Cultural localisation and adaptation
Understand how a product, campaign, or message needs to change to resonate in different markets. Native moderation and culturally localised task design surface the nuances that translated surveys consistently miss.
Multi-market NPD and concept testing
Test product concepts or proposition statements across several markets at the same time and get a comparative read on appeal, objections, and localisation requirements before committing to a global launch.
Sensitive topics across cultural contexts
Some research topics require different approaches in different markets. incling's network of native moderators and cultural experts designs task frameworks that are appropriate and effective in each cultural context.
Researching in more than one market?
Talk to the team about your markets and we will help you design one study that runs across all of them.