Methodology
One platform. Every way to run online research.
Online communities are not a single method. They are a flexible family of approaches that can be shaped to almost any research objective, duration, scale, or budget. Here is how researchers use incling.
(community overview showing multiple methodology types)
Methodology
Pre and post tasks
The simplest form of an online community: a short-burst asynchronous space that runs alongside a live research event, before and after the session.
Best for
- Priming before focus groups
- Post-group follow-up
- Homework and in-home missions
- In-depth interview preparation
(pre-task before a live group)
(short-turnaround community)
Methodology
Pop-up communities
A community with a defined start, end, and objective. It runs from 24 hours to a few months, depending on the complexity of the question and the depth of insight required.
Best for
- Rapid concept testing
- Brand and category exploration
- Quick-turn qual alongside quant
- Agile product and UX feedback
Methodology
AI-moderated communities
incAI moderates across all task types in over 30 languages, around the clock, so every participant receives a considered follow-up rather than being left unengaged.
Best for
- Large-scale qualitative studies
- Time-zone spanning panels
- Multi-market research at speed
- Lean-team studies
(incAI moderating across languages)
(incAI Interviews conversation)
Methodology
AI-moderated interviews
Run human-like one-to-one interviews at scale, on your participants' schedule. incAI Interviews explores motivations and opinions in real time, with transcripts captured and summarised for fast analysis.
Best for
- Large-scale, quick turn around studies
- Multi-market research
- Budget friendly studies
- Time poor participants
Methodology
Long-term communities and customer panels
A community that runs over months or years with the same participants. At its most powerful, a permanent insight asset that does not require recruitment every time a new question emerges.
Best for
- Customer advisory panels
- Brand and product tracking
- Ongoing agency panels
- Employee insight communities
(ongoing customer panel)
(one hub, multiple projects)
Methodology
Online research hub
A permanent home on the incling platform from which any number of studies can be launched throughout the year, structured around a package of research days with no restrictions on how they are used.
Best for
- Research agencies with a client portfolio
- In-house insight teams with recurring needs
- Multi-market research programmes
- Always-on insight alongside periodic deep dives
Methodology
Video focus groups and interviews
Live video groups and one-to-one interviews run from inside any incling community. Every session is automatically recorded, transcribed, and translated, with AI summaries ready within minutes.
Best for
- Hybrid research design
- Validation and follow-up
- Global live research in any language
- Creative testing with live reaction
(live video focus group)
(one study, many markets)
Methodology
Multi-market research
What happens when you run any incling community across more than one market at once. Available in 30+ languages, monitored from a single hub view, with translations alongside original responses.
Best for
- Global brand and positioning research
- Cultural localisation and adaptation
- Multi-market NPD and concept testing
- Sensitive topics across cultural contexts
Ready to see incling in action?
Book a quick call and we will help you find the right methodology for your research challenge.