Communication ยท Communication strategy
An Ongoing Channel to Test Propositions and Communications for Royal London
500
adviser scale
Always-on
community
Advisers
audience
The challenge
Transforming stakeholder engagement through an agile insight engine
We partnered with them to move beyond ad-hoc research into a permanent always-on insight model.
Project context
- Industry Pensions, investment
- Solution Communication strategy
- Format Always-on community
- Participants Scaling to 500 advisers
- Methods Rapid feedback loops, internal embedding
The approach
Scaling a fully branded adviser community on our platform
We built and managed a dedicated research community designed to scale to 500 financial advisers.
Established yearly solution
After a successful pilot phase, the community became a year-round resource for rapid feedback loops.
Internal embedding
We supported Royal London in embedding this solution within their organisation, ensuring insights reached multiple internal stakeholder groups.
Strategic breadth
The platform facilitated a wide range of projects, including concept refinement, communication evaluation, and live website testing.
The result
An always-on insight engine
The community has transformed how Royal London engages with external stakeholders, making the process significantly more efficient and agile. By extending the community's reach beyond advisers into customer-facing solutions, Royal London has successfully placed the consumer voice at the heart of their development cycle.
Ready to see incling in action?
Talk to the team about your research challenge and we will show you what is possible.