Solutions
Bespoke digital solutions designed for you
We apply our online tools and in-house expertise to a wide range of business challenges. Whether you are in the discovery, ideation, development, evaluation, or refinement phase, we help you integrate real end-user ideas, feedback, and experience.
(research community overview)
92
countries researched
30+
languages supported
20
solution types
80+
years combined experience
Solutions
Consumer
Research that brings you closer to the real lives, habits, and motivations of your customers.
Digital Ethnography
Go beyond claimed actions and observe real behaviour in the moment. Video, photo, and audio-based tasks bring participants' worlds to life.
Explore ConsumerCustomer Profiling
Go beyond the persona, understand the person. Media-rich tasks uncover the nuance behind lifestyle, attitudes, and behaviours.
Explore ConsumerCustomer Journey
Uncover the hidden touchpoints that reveal the real customer journey, not just the one you planned for. Diary-based tracking at every stage.
Explore ConsumerConversion and Loyalty
Logic explains purchase drivers. Emotion explains purchase decisions and loyalty. Find out what really drives decision-making and keeps customers coming back.
Explore ConsumerUsage and Attitudes
Reveal the reality of how customers use your product or service. Diary tasks and in-context capture show genuine behaviour across occasions and environments.
Related: Samsung: strategic white spaces in sustainable living →
Solutions
Product
From early ideation through to launch readiness, research that keeps product development grounded in real consumer need.
Ideation and Concept Testing
The best concepts are not born fully formed. Bring your target audience into the development process early, with collaborative tools that refine ideas in real time.
Explore ProductNew Product Development
The most disruptive innovations rarely come from the boardroom alone. Close, ongoing collaboration with your target audience through every phase of development.
Explore ProductProduct and Proposition Testing
A strong product with the wrong proposition will underperform. Testing both together gives you the confidence to launch and the insight to optimise.
Explore ProductProduct Strategy
Build a product strategy grounded in what customers value. Consumer intelligence to inform portfolio positioning, competitive mapping, and strategic trade-offs.
ExploreSolutions
User Experience
See your product, service, and digital touchpoints through the eyes of the people who actually use them.
Customer Experience
Go beyond NPS scores. Capture real interactions across the full customer journey to uncover friction and delight that silently shape loyalty.
Explore User ExperienceUser Experience
See your product through your users' eyes, in real time. Screencast recordings, video walkthroughs, and live observation in the participant's own environment.
Localisation Research
Make your brand resonate in every market and in every language. Effective localisation goes beyond translation and requires genuine cultural understanding.
ExploreRelated: Trainline: a more intuitive mobile booking journey →
Solutions
Brand
Consumer-grounded insight that sharpens positioning, strengthens identity, and informs where to invest next.
Performance and Strategy
Evaluate where you are, so you know where to go next. Consumer perspective on your brand's current position, with the depth and context that tracking surveys cannot provide.
Positioning
Being different is only valuable if the difference matters to the people you are trying to reach. Identify, test, and refine a positioning that genuinely stands out.
Identity and Value
Brand value is not what you claim. It is what consumers believe. Understand the associations, beliefs, and values that make a brand feel relevant and worth choosing.
Related: Samsung: strategic white spaces in sustainable living → · Beck's: mapping position in a crowded beer landscape →
Solutions
Communication
Research that ensures your campaigns and messages reach the right people in the right way, before and after launch.
Ad and Campaign Evaluation
The difference between a campaign that works and one that does not is almost always visible in pre-testing. Genuine consumer reactions before and after launch.
Explore CommunicationContent and Message Testing
Say the right thing, in the right way, to the right people. Rapid, iterative testing of messaging, copy, and content across audiences and markets.
Explore CommunicationCommunication Strategy
Reach the right people, at the right time, with the right message. Deep consumer intelligence to inform and validate strategic decisions about channels, messaging, and timing.
ExploreSolutions
Employee
The most valuable employee insights rarely surface in a survey. They emerge when people feel genuinely heard.
Success stories
Work that moved the needle
A sample of what we have helped organisations achieve across these solution areas.
Samsung: strategic white spaces in sustainable living
A multi-phase study across the UK, France, and Germany identified opportunities to lead in the sustainable home space.
Read the story BrandBeck's: mapping position in a crowded beer landscape
A six-day German-language community clarified Beck's true position and the levers that strengthen loyalty.
Read the story BrandMalala Fund: sensitive multi-cultural conversations
A localised, all-female community explored perceptions of girls' education across donor and receiver countries.
Read the storyNot sure which solution fits your challenge?
Talk to one of our researchers and we will find the right approach together.
Solutions
Social
Engage harder-to-reach communities on their terms and in their space. Research approaches as inclusive as they are insightful.
Social Research
Government bodies, policy makers, and service providers using an accessible, cost-effective platform to engage diverse audiences that traditional methods consistently fail to reach.