User Experience solutions
Localisation Research
Make your brand resonate in every market and in every language.
Effective localisation goes beyond translation. It requires a deep understanding of the cultural nuances, preferences, and expectations that shape how customers in different markets experience your brand. incling's platform operates across 30+ languages, enabling rich, culturally grounded insight at scale.
(simultaneous multi-market communities)
The approach
How it works in practice
Simultaneous multi-market communities, native moderation, culturally sensitive tasks, and local segmentation at scale.
01
Multi-market community research
Run simultaneous online communities across multiple markets, capturing localised insight that reflects genuine cultural differences, not just translated surveys.
02
Native moderation and cultural expertise
Deploy native moderators and cultural experts who understand the language, norms, and sensitivities of each market, ensuring participants feel safe to share honestly.
03
Culturally sensitive topic exploration
Design research tasks that are fully localised for each market, adapting tone, language, and approach to ensure appropriate, authentic engagement on even the most sensitive topics.
04
Local market segmentation
Explore how customer needs, attitudes, and behaviours vary within and across markets, identifying where global strategies apply and where local adaptation is essential.
Why incling
Why incling beats traditional research
Sequential, translated research is slow and misses cultural nuance. Native-language communities capture authentic insight in parallel.
| Traditional approaches | incling Online Communities |
|---|---|
| Sequential market research is slow and costly | Simultaneous multi-market studies on one platform save on time and costs |
| Translation misses cultural nuance | Native-language communities capture authentic insight |
| Sensitive topics are difficult to explore cross-culturally | Private, locally moderated spaces build genuine trust |
| Inconsistent methodology across markets | Standardised approach with local flexibility |
Outcomes
What you will uncover
A clear view of where your global strategy holds, and where it needs to flex.
Cultural nuances
The attitudes, values, and behaviours that differ meaningfully across markets, and that your global strategy needs to account for.
Local barriers and motivators
The market-specific drivers and inhibitors that shape product usage, brand perception, and purchase decisions in each geography.
NPD and positioning implications
How local consumer insight should inform new product development and brand positioning decisions across different markets.
Global brand resonance
How well your brand purpose and messaging translate across cultures, and where adaptation is needed to increase local relevance and impact.
Success story
Understanding drivers and barriers to condom usage with Durex
To grow in China and Brazil, markets that run from open to taboo, Durex needed honest answers about sex from younger consumers. Private, native-moderated communities, run with Clear Strategy, drew out the real behaviours, influencers, and barriers to product usage in each culture.
Read the full storyReady to see incling in action?
Talk to the team about your markets and see how localisation research with incling could work.