Methodology
AI-moderated interviews
Want the depth of one to one interviews but at a scale that would be very expensive, complex and time consuming to complete in person? Or maybe you want to conduct depth interviews but have participants who are very difficult to pin down like doctors or vets? incAI Interviews will give you the opportunity to run human-like interviews at scale at a time that suits your participants.
(incAI Interviews one-to-one conversation)
About this methodology
Human-like conversations, at scale
Brief our AI Interviewer and it will have a live one to one conversation with participants on your behalf. Designed to explore motivations, drivers and opinions in real time, it can gather in depth qualitative insight across markets quickly, efficiently and at no additional cost. All interview transcripts are captured and instantly summarised. This makes comparison and analysis easy with our suite of AI analytic tools.
At a glance
- Format Live one-to-one AI interviews, briefed by the researcher
- Scheduling Participant-led timing, including out of hours
- Languages 30+ languages for multi-market programmes
- Output Full transcripts with instant summaries
- Analysis incAI analytic tools for comparison across interviews
Ideal use cases
Best for
AI-moderated interviews are ideal when you want to capture in depth detailed feedback at scale or across markets with limited time, resource and budget.
Large-scale, quick turn around studies
Ideal for when your stakeholder wants detailed insight but also wants the numbers to back up the findings. Sometimes a survey is not detailed enough and an in-depth qualitative study is detailed but too small to underpin a key decision. This provides the best of both worlds.
Multi-market research
Run the same interview across multiple markets simultaneously. incAI would moderate in local languages, using a consistent tone and approach to ensure findings are comparable across languages and regions.
Budget friendly studies
incAI Interviews are an ideal solution when the budget is limited or resources are tight. There is no need to hire multiple moderators, hire a venue or wait for extended fieldwork schedules. This frees you up to focus on the insight.
Time poor participants
We all know it can be very difficult to set up one to one interviews with time poor participants, particularly if they have unpredictable schedules e.g doctors, nurses, vets. incAI Interviews gives them the freedom to respond out of hours or at a time that best suits their work and obligations.
Ready to see incAI Interviews in action?
Talk to the team about your study and see how AI-moderated interviews could work at your scale and across your markets.