Brand ยท Identity and value
Strengthening Veterinary Relationships in Partnership with PetLink
Pandemic
context
Mobile-first
community
Veterinary
audience
The challenge
Navigating industry pressure during the pandemic
During the peak of the pandemic, PetLink wanted to understand how veterinary professionals, including vets, technicians, and clinic managers, were adapting to intense operational pressures.
The goal of our partnership was to identify new ways for the brand to add genuine value to practices.
We focused on exploring current perceptions of PetLink and testing new communication ideas and services that would resonate during a period of high stress.
Project context
- Industry Veterinary, pet health
- Solution Identity and value
- Format Mobile-first community
- Participants Vets, technicians, clinic managers
- Methods Low-friction interactive tasks
The approach
Interactive engagement with a time-poor audience
Recognising that veterinary professionals were under significant time constraints, we used our community platform to offer a low-friction, highly interactive engagement model.
Mobile-first flexibility
We hosted a five-day online community that allowed participants to engage on their own devices during breaks or outside of clinic hours.
Focused qualitative insight
Participants shared first-hand experiences of working during the pandemic, giving us a live view of how the sector was evolving.
Agile concept evaluation
Professionals reacted to and refined new communication concepts, providing clear feedback on which tools and messages would genuinely support their day-to-day work.
The result
Ideas that genuinely help, not add noise
The research provided PetLink with a sharper understanding of their audience's changing priorities. By gathering these actionable insights, they were able to refine their communications and deliver more meaningful support and services to veterinary practices when they needed it most.
Ready to see incling in action?
Talk to the team about your research challenge and we will show you what is possible.