Product solutions
Product and Proposition Testing
A strong product with the wrong proposition will underperform. Testing both together is the only way to be sure.
Product and proposition testing gives you the confidence to launch and the insight to optimise. incling's community platform captures real consumer reactions to product ideas, positioning content, and supporting claims, helping you refine and strengthen your offering before the market decides.
(reactions to product and proposition)
The approach
How it works in practice
incling's community platform captures real consumer reactions to product ideas, positioning content, and supporting claims, helping you refine and strengthen your offering before the market decides.
01
Product concept evaluation
Present product ideas and supporting content to target consumers, capturing immediate reactions, comprehension, and purchase intent in a realistic context.
02
Positioning and messaging review
Test how well your supporting content, including claims, benefits, and reasons to believe, lands with your audience and how effectively it drives preference and relevance.
03
Competitive benchmarking
Evaluate your product and proposition in the context of competitive alternatives to understand relative appeal, differentiation, and pricing sensitivity.
04
Optimisation feedback loops
Gather iterative feedback across multiple rounds, using video diaries, screen recordings, and collaborative ideation, to refine the product and proposition before final sign-off.
Why incling
Why incling beats traditional research
Artificial survey environments inflate scores and skip the why. A community setting produces more realistic reactions you can iterate on.
| Traditional research | incling Online Communities |
|---|---|
| Artificial survey environments inflate scores | Community context produces more realistic reactions |
| Limited ability to explore the why behind scores | Rich qualitative insight alongside quantitative metrics |
| Single exposure limits depth | Iterative testing enables continuous optimisation |
| Difficult to test across multiple markets | Multi-market studies within one platform |
Outcomes
What you will uncover
A clear read on whether you are ready to launch, and exactly what to strengthen if not.
Launch readiness
A clear read on whether your product and proposition are ready to go to market, and what needs to change if not.
Messaging effectiveness
Which claims, benefits, and language resonate most strongly, and which fall flat or create confusion.
Preference and intent
How your product performs against competitive alternatives and what drives preference in your category.
Optimisation roadmap
A prioritised set of hardware, software, and messaging refinements that strengthen the proposition ahead of launch.
Success stories
Refining hardware and app navigation with Ideal Living
Ideal Living had soft-launched the Aromatru diffuser and its app to 200 customers and needed to know it would hold up nationally. A two-phase study, a quick performance read then deep-dive ethnography, showed where the app confused people and where the device did not fit daily life, leaving a clear refinement list for the US rollout.
Read the full storySupporting the physiotherapy journey with Hero
Choosing a health app is a big decision for people over 50 managing a chronic condition. A four-day community across prevention, treatment, and recovery surfaced the real milestones and barriers on the physiotherapy journey, showing Hero how digital support could ease the mental load of long-term care.
Read the full storyReady to see incling in action?
Talk to the team about your product and proposition and see how testing with incling could work.