Employee solutions
Employee Research
Go beyond survey scores. incling's private online communities give employees the space to share openly, surfacing the honest insight needed to build a culture, EVP, and employer brand that is grounded in real experience.
(employees in a private online research community)
The approach
How it works in practice
incling's platform creates confidential research environments where employees can share honestly, with a structured progression from exploration to validation to storytelling.
01
Private community spaces
Create dedicated, confidential community environments where employees can share openly, free from the social pressures and visibility that limit honest feedback in traditional settings.
02
Phased exploration and validation
Move from capturing baseline values and motivations, to testing EVP routes and pillars, to gathering authentic proof points and personal narratives that bring the employer brand to life.
03
EVP and employer brand testing
Test and refine your Employee Value Proposition with current and prospective employees, ensuring your EVP is credible, genuinely motivating, and distinctively yours.
04
Qualitative depth alongside pulse data
Complement quantitative pulse data with rich qualitative insight, understanding not just what employees feel, but why, and what it would take to change.
05
Global scalability
Engage employees across all markets in a single study, with 30+ language support and automatic translation so no voice is lost and no market is left out.
Why incling
Why incling beats traditional research
Annual engagement surveys produce scores and averages. They rarely tell you the story behind them. incling's community approach gets to the why, and does so in a format employees actually want to engage with.
| Traditional employee surveys | incling online communities |
|---|---|
| Surveys produce scores, not stories | Community research reveals the why behind the data |
| Employees hold back in visible, identified formats | Private spaces encourage honest, open sharing |
| Difficult to engage employees across global markets | Scalable digital format reaches all employees, anywhere |
| EVPs built on aspiration, not verified employee reality | Authentic proof points ground the EVP in lived experience |
Outcomes
What you will uncover
The insight needed to build a culture and employer brand your people can honestly stand behind.
Culture reality vs. aspiration
The gap between the culture you are aiming to build and the one employees are actually experiencing day to day.
EVP authenticity
Whether your Employee Value Proposition reflects a real and compelling employee experience, with the proof points to back it up.
Engagement drivers
The specific factors, beyond salary and benefits, that genuinely motivate and retain your people in this organisation.
Transition readiness
For organisations undergoing change, the insight needed to align future positioning with genuine employee motivations and values.
Success story
Defining a Global Employee Value Proposition in Partnership with Havas
The challenge
When a specific pharmaceutical department of a large global company was becoming an independent entity, they needed to define a fresh employee positioning and value proposition. Partnering with Havas People, incling was brought in to create an EVP that would connect with current staff during the transition and attract prospective employees to the new brand.
The approach
- +Three-phase global engagement strategy involving 200 employees across key global markets
- +Phase 1 Exploration: captured baseline values, aspirations, and motivations across different business units
- +Phase 2 Validation: used concept-evaluation tools to test potential EVP routes and pillars, gathering interactive feedback on which concepts resonated most
- +Phase 3 Storytelling: gathered authentic proof points and personal narratives from staff to bring the key values to life
The result
This interactive process delivered a flexible learning journey that helped align the future positioning of the independent company with the genuine motivations of its workforce, resulting in an EVP grounded in employee reality and a culturally coherent transition into the new brand phase.
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ExploreReady to see incling in action?
Talk to the team about your employee research challenge and see how incling's community approach could work for your organisation.