Employee solutions
Employee Research
The most valuable employee insights rarely surface in a survey. They emerge when people feel genuinely heard.
Employee research requires a different kind of listening. incling's online community platform offers a flexible, private, and safe space for employees to reflect and share honestly, going far beyond what traditional surveys can uncover, and doing so in a way that respects participant confidentiality.
(employees in a private online research community)
The approach
How it works in practice
Private community spaces, phased exploration and validation, EVP research, and qualitative depth alongside pulse data.
01
Private online community spaces
Create dedicated, confidential community environments where employees can share openly, free from the social pressures and visibility that inhibit honest feedback in traditional settings.
02
Phased exploration, validation and storytelling
Move from capturing baseline values and motivations, to testing EVP routes and pillars, to gathering authentic proof points and personal narratives that bring the brand to life.
03
EVP and employer brand research
Test and refine your Employee Value Proposition and employer brand with current and prospective employees, ensuring your EVP is credible, compelling, and distinctively yours.
04
Qualitative depth alongside pulse data
Complement quantitative pulse data with rich qualitative insight, understanding not just what employees feel, but why, and what it would take to change.
Why incling
Why incling beats traditional research
Annual engagement surveys produce scores and averages. They rarely tell you the story behind them. incling's community approach gets to the why, and does so in a format employees actually want to engage with.
| Traditional Employee Surveys | incling Online Communities |
|---|---|
| Surveys produce scores, not stories | Community research reveals the why behind the data |
| Employees self-censor in visible formats | Private spaces encourage honest, open sharing |
| Difficult to engage employees across global markets | Scalable digital format reaches all employees, anywhere |
| EVPs are built on aspiration, not reality | Authentic proof points ground the EVP in lived experience |
Outcomes
What you will uncover
The insight needed to build a culture and employer brand your people can honestly stand behind.
Culture reality vs. aspiration
The gap between the culture you are aiming to build and the one employees are actually experiencing.
EVP authenticity
Whether your Employee Value Proposition reflects a real and compelling employee experience, with the proof points to back it up.
Engagement drivers
The specific factors, beyond salary and benefits, that genuinely motivate and retain your people.
Transition readiness
For organisations undergoing change, the insight needed to align future positioning with genuine employee motivations and values.
Success stories
Defining a global employee value proposition with Havas
As a pharmaceutical division spun out on its own, it needed an identity that current staff believed and new talent wanted. A three-phase community with 200 employees across global markets built an EVP grounded in real motivations, easing the cultural transition into the new brand.
Read the full storyModernising employer brand positioning for Screwfix
To stand out in a tight recruitment market, Screwfix needed to speak to trade professionals in their own terms. A month-long community captured the real motivators and daily realities of life in the trade, grounding a more authentic employer brand campaign.
Read the full storyReady to see incling in action?
Talk to the team about your employee research challenge and see how incling's community approach could work for your organisation.