Platform task type
Video, audio and image tasks
Capture the world your participants live in, on their terms and through their lens.
(participant recording a video task on mobile)
Overview
Video, audio, and image tasks are the foundation of digital ethnographic research on incling. By capturing participants' real environments, routines, and experiences in the moment, these tasks generate the kind of rich, unfiltered insight that retrospective surveys and focus groups cannot replicate.
Video tasks
Participants upload video responses from any device, with no file size limits and no app required. The result is a rich video library capturing needs, views, and behaviours in context, from product diaries and ethnographies to spontaneous reaction tasks. Every video is automatically transcribed, translated, and compatible with incling's AI analysis tools and show reel creator.
Image tasks
Participants capture and upload images directly from their device or camera roll. You can set a minimum and maximum number of images required per response, giving you structured visual insight without constraining how participants express themselves. Image tasks work particularly well for ethnographic missions, home audits, and in-store research.
Audio tasks
When typing is impractical or a participant simply wants to talk through their thinking, audio tasks remove the barrier to participation. Voice notes capture in-the-moment reactions and emotional nuance that written responses often flatten, and are especially accessible for participants who may struggle to write at length. Every audio post is automatically transcribed and integrated into incling's analysis and moderation tools.
Features
Everything in the video, audio, and image tools
All features are included at no additional cost. No limits on file sizes, uploads, or participant counts.
Required minimum and maximum
Set the minimum and maximum number of photos, videos, or voice notes required per response.
Stimulus attachment
Attach any form of media as stimulus alongside the task.
Public, private, or unbiased
Control whether participants can see each other's responses.
Any device
Participants post directly from mobile, tablet, or laptop.
Auto-transcription
All audio and video content is automatically transcribed.
Auto-translation
Transcripts in non-English languages are automatically translated.
AI moderation
Moderate directly or brief incAI to respond on your behalf.
AI thematic summaries
Automatically generated with supporting participant quotes.
Show reel creator
Capture and combine key clips into a shareable insight reel.
Use cases
Ideal for
Video, audio, and image tasks work whenever capturing behaviour in context is more valuable than asking about it after the fact.
Ethnographic research
Participants film themselves, record their surroundings, and share voice notes as they use a product or service, immersing the research team in their world exactly as they experience it, in the moment and in context.
Product testing
Send products to participants and ask them to document everything from unboxing through to first use and extended use over time. Video and photo evidence captures reactions, workarounds, and unexpected behaviours that post-use surveys rarely surface.
In-store research
Task participants to visit a store and share every aspect of the experience through video, photos, and voice notes, from how they navigate the space to the moment of decision at the shelf.
Photo diaries
Build a detailed picture of consumption habits, daily routines, or product use occasions. Ask participants to photograph every meal, every product interaction, or every brand touchpoint across a defined period.
Healthcare and sensitive research
When you want in-the-moment feedback but need to protect participant privacy, audio tasks are a powerful alternative. Voice notes capture emotional authenticity without revealing identifying information and are also accessible for participants who find typing difficult.
Immediate brand or communications reactions
Share an ad, a piece of packaging, or a new product and ask participants to record their unfiltered first reaction on video. Reactions captured this way are significantly more authentic than retrospective descriptions gathered in a group setting.
Ready to see incling in action?
Book a demo and see how video, audio, and image tasks, and the full platform, can work for your next project.