Methodology
Online research hub
Rather than set up a new community from scratch for every project, the Hub gives teams a permanent home on the incling platform from which any number of ad hoc studies can be launched throughout the year.
(one hub housing multiple projects)
About this methodology
One space for a year of research
Access to a Hub is structured around a package of research days, there are no restrictions on how those days are used. You can run a three-day pop-up concept test in Germany, a two-week diary study in the UK, and a video focus group programme in Brazil, all from the same environment, without re-negotiating a contract for each one.
For research agencies, the Hub removes the operational friction of client projects. For in-house teams, it makes insight faster and more responsive, rather than a briefing-to-fieldwork cycle that requires a new set up each time. The Hub also simplifies stakeholder access and confidentiality, clients and internal stakeholders can be given controlled visibility into relevant projects.
At a glance
- Model Package of research days
- Restrictions None on how the days are used
- Projects Any number across the year
- Markets Any, from one environment
- Access Controlled stakeholder visibility
Ideal use cases
Best for
The Hub fits teams running multiple projects across a year who want one space, one contract, and the freedom to launch studies on demand.
Research agencies with a client portfolio
Run multiple client projects from a single platform environment, with separate communities for each client and the ability to activate new studies quickly without a new commercial negotiation each time.
In-house insight teams with recurring needs
Replace the slow, ad-hoc process of commissioning individual studies with a standing research capability that can be activated quickly.
Multi-market research programmes
Run studies across several markets simultaneously from a single hub. Consistent methodology, comparable data, and no need to manage separate suppliers in each country.
Always-on insight alongside periodic deep dives
Combine an ongoing community with the same audience with occasional ad hoc deep dives with specific sub-segments or customer groups who need to be recruited for a one off engagement, all from the same Hub.
Ready to run a year of research from one space?
Talk to the team about your project pipeline and we will help you size a Hub around the way your team works.