Social ยท Social research
Supporting Library and Reading Engagement for Book Trust
Ongoing
community
Storytime
programme
Families
audience
The challenge
Improving habit-building programmes for lower-income families
Improving habit-building programmes for lower-income families Book Trust, the UK's largest children's reading charity, launched a pilot programme called Storytime to encourage less advantaged families to engage with their local libraries.
The challenge was to understand why some families rarely visit libraries and identify how to improve the programme to make it a central part of their reading journey.
Project context
- Industry Charity, education
- Solution Social research
- Format Ongoing community
- Participants Families close to the programme
- Methods Discussions, concept evaluation
The approach
Longitudinal collaboration on our platform
We suggested an ongoing research community made up of the individuals closest to the programme to identify areas for improvement.
Diverse task types
Research activities ranged from broad public discussions to granular concept evaluations of public events.
Direct suggestion loops
We created a space for families to share what was currently working and provide specific suggestions for habit-building.
Appealing content testing
We tested various programme concepts to see which would be most successful at driving real-world library engagement.
The result
A programme shaped by the families it serves
The community provided Book Trust with a direct line to their target audience, helping them address key misconceptions and refine their approach. By identifying the most appealing concepts for public events and habit-building, we helped the charity improve the programme to better support reading journeys among lower-income families.
Ready to see incling in action?
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