Product solutions
Product Strategy
Build a product strategy grounded in what customers value.
Effective product strategy requires more than internal data. It demands a deep understanding of how customers perceive your products, how they compare to alternatives, and how their needs are evolving. incling's community platform delivers the consumer intelligence needed to inform and validate your strategic choices.
(portfolio and trade-off mapping)
The approach
How it works in practice
Portfolio review, competitive mapping, misconception audits, and trade-off exercises grounded in how customers actually perceive your range.
01
Portfolio and positioning review
Understand how customers perceive and navigate your product portfolio, identifying gaps, cannibalisation risks, and opportunities to clarify positioning across your range.
02
Competitive landscape mapping
Explore how customers perceive your products relative to competitors, surfacing the attributes and associations that drive and undermine preference.
03
Misconception and barrier audits
Identify the specific misunderstandings or assumptions that are preventing customers from engaging with your product, and validate the corrections that shift perception.
04
Strategic trade-off exercises
Use structured ranking, prioritisation, and trade-off tasks to understand what customers value most, helping you focus investment where it will have the greatest impact.
Why incling
Why incling beats traditional research
Quantitative data shows what is happening without the strategic context. Community insight adds the why, and tracks it over time.
| Traditional methods | incling Online Communities |
|---|---|
| Quantitative data lacks strategic context | Rich qualitative and quantitative insight in one platform |
| Point-in-time studies miss evolving needs | Longitudinal research tracks change over time |
| Misconceptions go undetected and unchallenged | Structured tasks expose and test perception gaps |
| Limited multi-market perspective | Cross-market studies reveal regional differences |
Outcomes
What you will uncover
The evidence to decide where to focus, and where to leave well alone.
Portfolio clarity
A clear picture of how customers perceive, differentiate, and navigate your product range.
Perception gaps
The specific misconceptions or awareness gaps suppressing engagement, and the evidence needed to address them.
Channel optimisation
How product positioning and messaging should adapt across sales and marketing channels to maximise impact.
Strategic priorities
Where to focus investment, whether product, pricing, positioning, or channel, to drive the greatest growth.
Success story
Simplifying complex choice for USS
Misconceptions about USS's Investment Builder were quietly blocking the very engagement it was built to drive. A deep-dive with 35 members explored how they actually think about pension choices, pointing to how to clear the confusion and simplify a high-stakes decision.
Read the full storyReady to see incling in action?
Talk to the team about your product strategy and see how consumer intelligence from incling could sharpen it.