Product solutions
New Product Development
The most disruptive innovations rarely come from the boardroom alone. They come from listening closely to the people you are building for.
Successful innovation starts with a deep understanding of unmet consumer needs. incling's online communities enable close, ongoing collaboration with your target audience, accelerating development and reducing the risk of launching something that misses the mark.
(co-creation and real-world trials)
The approach
How it works in practice
Unmet need discovery, co-creation, prototype testing, and real-world beta trials across the full development cycle.
01
Unmet need discovery
Immersive exploratory tasks that uncover genuine frustrations, workarounds, and unfulfilled desires: the fertile ground where innovation begins.
02
Co-creation workshops
Engage participants in structured creative sessions to generate and develop new product ideas, features, and service concepts collaboratively.
03
Prototype and pack testing
Capture real reactions to early-stage prototypes, packaging concepts, and product experiences, iterating based on honest consumer feedback.
04
Beta testing and real-world trials
Deploy product trials to community members and capture in-the-moment feedback through photo, video, and screen recordings, with your development team able to respond directly as issues emerge.
Why incling
Why incling beats traditional research
Bringing consumers in only at the validation stage is too late. Involving them throughout the development cycle reduces risk and sharpens the product.
| Traditional methods | incling Online Communities |
|---|---|
| Consumer input limited to late-stage validation | Consumers involved throughout the development cycle |
| High cost of in-person co-creation | Scalable digital collaboration across markets |
| Bug fixes rely on post-launch complaints | Real-world beta testing identifies issues before launch |
| Limited insight into latent consumer needs | Ethnographic tools reveal unarticulated desires |
Outcomes
What you will uncover
The understanding that turns an idea into a product the market is ready for.
Latent needs
The unarticulated desires and frustrations your consumers have not yet found words for, but would immediately recognise.
Real-world performance gaps
The hardware, software, or experience issues that only surface when a product is used naturally in real homes and real routines.
Development priorities
Which features, benefits, and design elements matter most, so you invest in what will actually drive adoption.
Launch confidence
A validated, refined product that enters the market with a stronger customer experience from day one.
Success story
Optimising the fourth-generation Litter Robot with Whisker
Whisker shipped 200 beta units of their fourth-generation automated litter device and watched what happened at home. A one-week community captured unboxing, setup, and the small frustrations and delights, surfacing bugs and usability quirks while there was still time to fix them before launch.
Read the full storyReady to see incling in action?
Talk to the team about your next product and see how community-led development with incling could work.