Brand solutions
Identity and Value
Brand value is not what you claim. It is what consumers believe.
Strengthen what makes your brand genuinely meaningful to people.
Brand identity and value research helps you understand what drives deep consumer connection: the associations, beliefs, and values that make a brand feel relevant, trusted, and worth choosing. incling's platform gives you the creative tools and community depth to explore brand identity at a level surveys simply cannot reach.
(brand meaning and association)
The approach
How it works in practice
Projective identity tasks, values exploration, culturally sensitive community design, and identity evolution testing.
01
Projective and creative identity tasks
Use metaphor, imagery, and storytelling techniques to uncover the deeper associations and emotional meaning consumers attach to your brand.
02
Values and belief exploration
Explore the values and beliefs your brand evokes, and whether they align with the identity you are aiming to project.
03
Culturally sensitive community design
Build research environments that create a safe, trusted space for participants to share honestly, with fully localised activities, cultural experts, and appropriate moderation.
04
Identity evolution testing
Test proposed changes to brand identity, whether visual, verbal, or tonal, with real consumers to understand how they land and what risks or opportunities they create.
Why incling
Why incling beats traditional research
Surveys measure familiarity but skip the context that gives a brand meaning. Creative tools reach the associations underneath.
| Traditional research | incling Online Communities |
|---|---|
| Surveys measure familiarity, but skip on the context that provides meaning | Creative tools uncover deep brand meaning and underlying perceptions |
| Sensitive brand territory is hard to explore | Safe community spaces encourage honest sharing |
| Identity changes are difficult to test iteratively | Agile platform enables iterative identity testing |
| Global research misses local cultural context | Localised communities with cultural expert support |
Outcomes
What you will uncover
A clear read on what your brand really means, and where to strengthen the connection.
Core brand meaning
What your brand genuinely means to consumers, beyond category codes and claimed benefits.
Authenticity gaps
Where the identity you project and the identity consumers perceive are out of alignment.
Connection drivers
The values, associations, and brand expressions that generate the strongest emotional connection across different audiences and markets.
Messaging and engagement strategy
Consumer-grounded evidence to shape more resonant communications and brand engagement for different audiences globally.
Success stories
Navigating sensitive multi-cultural conversations for the Malala Fund
Talking about girls' education across donor and receiver countries demands real care. A week-long, localised, all-female community, run with Humankind Research, created a safe space for young participants and surfaced how the Malala Fund is understood worldwide, shaping more resonant global messaging.
Read the full storyStrengthening veterinary relationships with PetLink
At the height of the pandemic, vets and clinic teams were under enormous strain and short on time. A low-friction, mobile-first community revealed how they were coping and how PetLink was perceived, pointing to communication ideas and services that would genuinely help rather than add noise.
Read the full storyReady to see incling in action?
Talk to the team about your brand and see how identity and value research with incling could work.