Pricing

Transparent, inclusive, and competitive pricing tailored to you

We know it is almost impossible to estimate how many tasks or video uploads you might need before a project starts. That is why we charge one all-inclusive fee for the platform and work closely with you to find the most cost-effective options for any additional services.

One all-inclusive fee

Platform access is a single fee that covers everything: all task types, all tools, all accounts. No per-feature charges, no usage caps, no surprises.

Services priced on your brief

Research support, recruitment, moderation, and reporting are costed case by case, based on location, languages, participant numbers, and time required.

Flexible to your commitment

Pay per project, run a trial, build an ongoing community, or take a yearly subscription. We size the model around what works for your team and timeline.

Platform access

Platform hire: one fee, everything included

When you hire the incling platform, you pay one fee. That gives you unlimited access to every tool, feature, and type of support listed here, for the duration of your research.

No estimating minutes, tasks, or seats up front. No restrictions on accounts, uploads, or task types. Full access from day one, at a cost that fits your project.

Get a platform quote

What platform hire covers

  • All asynchronous task types

    Discussions, concept evaluations, online diaries, collages, surveys, screen recording, and media maps. Use them as often as you like.

  • Video focus groups and interviews

    Integrate live video research into your plan with no additional fees.

  • Media uploads, no limits

    We do not restrict participants. No caps on video or media uploads. Run as many video and screen recording tasks as you like.

  • incAI tools as standard

    Auto-translation, auto-transcription, and thematic summary tools are included in every platform hire.

  • Moderator and observer accounts

    Invite as many people as you like to observe or assist with the research.

  • Support, training, and technical help

    Demo and training sessions, on-call support, and active monitoring of participant support channels. All included.

  • Platform updates

    Long-term platform hire includes all updates, improvements, and new releases as they ship.

Add-on services

Services and support

We offer a range of support, management, and set-up services so researchers can focus on the insight. These are costed on a case-by-case basis. Prices depend on location, languages, participant numbers, and the time required.

Share your brief and we will pull together a clear menu of options so you can pick and choose what suits you best.

Global and local recruitment

Share your spec and we handle all aspects of recruitment: sourcing local agencies, drafting the screener, managing profile reviews, and arranging replacements quickly if anyone drops out.

Onboarding

Setting up profiles, creating segments, configuring onboarding screeners, sending invites, and working with your recruiter to ensure all participants are signed up before the first task goes live.

Activity guide design

Share your objectives and our research team drafts a full activity plan, selecting the right task types. We share a draft and refine it until you are happy to launch.

Platform set-up

Short on time? We configure all tasks, instructions, sequencing, routing, privacy settings, reminders, permissions, and sample selection on the platform for you.

Community management

Daily checks on your community and tasks, completion tracking, participant reminders, and incentive administration if you want to hand over the admin and focus on the research.

Qualitative moderation

Our in-house researchers moderate online tasks, video focus groups, and interviews. For multi-market projects, we draw on our network of trusted local consultants working under our guidance.

AI-assisted moderation

Select a tone, share your objectives, and guide incAI with suggested probes. It can provide assistance in the form of suggested probes or take on full auto-moderation across any task type.

Thematic summaries

Our researchers pull together thematic summaries with supporting quotes and video clips to feed into your reports. A cost-effective alternative to a full insight report, delivered in Word.

Insight reports

Full strategic reports with recommendations, overseen by a director with 10+ years of research experience. We work closely with you to deliver a report in a template that meets your needs.

Share your brief for a tailored menu

Models

Flexible pricing models

We size the commercial model around your commitment level, not the other way around. Talk to us and we will suggest the right structure for your needs.

Pay per project

No commitment

Only need the platform for a pre-task, a few focus groups, or a one-off study? We provide costs on a per-project basis with no long-term commitments. This can start with as few as three days of platform hire and scale up to any duration and size.

Best for: ad hoc studies, one-off pre-tasks, pilot projects.

Price TBC

Try before you buy

1-3 months

Considering an ongoing online community or panel but want to get familiar with the team and platform first? We provide costs for a 1 to 3-month trial with no long-term commitments built in.

Best for: teams evaluating ongoing community platforms, first-time incling clients.

Price TBC

Ongoing online community

Annual discount

Building an ongoing community or customer panel? We offer significant discounts for annual licences. Costs are calculated based on services required and the number of active participants you plan to host. Participants can be replaced and refreshed at any time, with no surprise additional costs.

Best for: customer advisory panels, brand trackers, long-term insight programmes.

From quote

Yearly subscription

Multi-platform

A yearly subscription lets you use your research days across as many platforms, languages, and projects as you need. You estimate the number of projects you want to run over the year and we suggest a package that suits your needs. It can be upgraded at any point.

Best for: agencies with client portfolios, in-house insight teams running multiple studies.

From quote

Rate-card prices will be added here by the incling team. The layout is ready for a price column without a redesign.

What is included

No surprises. Everything is in the price.

We do not believe in charging separately for the things that make research work. One platform fee covers all task types, all accounts, all incAI tools, all support, and all training sessions. The only extras are the research services you specifically ask for.

No seat limits

Add as many researchers, moderators, and observers as your project needs.

No task caps

Use every task type, as often as you need, within your hire period.

No upload limits

No caps on video, audio, or image uploads by participants or researchers.

No long contracts

Pay per project with no lock-in, or move to an annual model when you are ready.

incAI included

Auto-transcription, translation, and thematic summaries are in every platform hire.

Support included

Training sessions, technical support, and participant help channels are all part of the fee.

Get in touch

Talk to us about pricing

Every project is different. Share your brief and we will come back with a clear cost and a recommended model, with no obligation.

Request a demo Talk to the team

Head office in London. Remote team across the UK, EU, US, and South Africa. Support across timezones.