incAI
incAI, your built in research assistant
incAI is designed to work alongside your research team, not replace it. It handles the tasks that slow research down: transcription, translation, first-pass moderation, and initial analysis. The strategic thinking, the judgment calls, and the insight that matters. That stays with you.
(incAI thematic summary and Enquire panel)
All tools
incAI at a glance
Smart integration of AI tools to assist you at every stage of the research process, available with every incling community.
Auto-Transcription
Instant, editable transcripts for all video and audio across the community.
See detailsAuto-Translation
Translations alongside originals, in 30+ languages, the moment a response arrives.
See detailsPost Detection
Flags responses with a high probability of AI involvement for researcher review.
See detailsAI Probe Suggestions
Three or more tailored follow-up probes for every response, for the researcher to review and post.
See detailsAI Moderation
Moderates on your behalf across all task types in 30+ languages, when you cannot be everywhere at once.
See detailsThematic Summaries
Structured thematic analysis with participant quotes, ready within minutes of fieldwork closing.
See detailsShow Reels
Automatically assembled highlight reels from video content, ready to download and share.
See detailsText Analytics
Language analysis and word clouds at task or community level, with click-through to source quotes.
See detailsEnquire
Ask a plain language question about your data and receive an evidence-backed answer within minutes.
See detailsAI Interviews
Brief our AI Interviewer for live one-to-one conversations across markets. Gather in-depth qualitative insight quickly, efficiently, and at no additional cost.
See detailsAI Automation
Convert, translate, and surface data the moment it comes in
incAI works in the background from the moment a participant responds, so your data is searchable, readable, and ready to work with before you have had time to log in.
incAI Auto-transcription
Every video uploaded by a participant, every screen recording, and every video focus group or in-depth interview is automatically transcribed as soon as it is posted. Transcriptions are editable, searchable across the entire community, and fully compatible with incAI's analysis tools, making it straightforward to work through hours of video content without starting from scratch.
incAI Auto-translation
When a participant responds in a language other than the project language, incAI provides a translation alongside the original response immediately. This applies to posts, audio clips, videos, and transcripts across all 30+ supported languages. Your global research data is accessible from the moment it arrives, with no manual translation step holding up your analysis.
Researcher in control
All transcriptions are editable. The original response is always preserved alongside any translation. Nothing is hidden or overwritten.
(auto-transcription: editable transcript alongside participant video)
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Additional content for this section is coming from Incling. This panel is designed to expand without a page redesign.
(incAI post detection: flagged response with probability indicator and review options)
Placeholder note
Additional content for this section is coming from Incling. This panel is designed to expand without a page redesign.
AI Detection
Know when AI has been used to generate a response
Data quality matters. incAI helps you maintain confidence in your findings by flagging responses that may not be entirely human.
incAI Post detection
Researchers need to know when AI has been used to generate or shape a participant response. incAI monitors posts across the community and highlights those where there is a high probability of AI involvement, giving your team the information needed to review them and decide on the appropriate next steps. Your data quality stays in your hands.
Your data quality stays in your hands
incAI surfaces the information and highlights the flags. What happens next is always a researcher decision. The system advises; it does not act unilaterally.
AI Moderation
Keep participants engaged, even when your team cannot be everywhere at once
Good moderation is what separates a productive community from a flat one. incAI supports your moderation effort at any scale, in any language.
incAI Probe suggestions
Staying across responses in a large or multi-market community is demanding. For every response, incAI reads the content and suggests at least three tailored follow-up probes for the researcher to review, refine, and post. Probes can be generated in English and translated automatically before they go live, so language is never a barrier to quality moderation.
incAI Moderation
When timelines are tight or moderation at scale is not feasible, incAI can step in. Brief it with your research objectives, share any probes you want it to draw from, and incAI will moderate on your behalf across all task types with text, audio, or video responses, in 30+ languages. Human moderation always brings more nuance. When that is not an option, incAI keeps your community moving.
incAI Interviews
Need to conduct multiple in depth interviews but simply don't have the time or resources? Or maybe you need to complete interviews across markets but can't find local moderators who fit your budget and timeline? Brief our AI Interviewer and it will have a live one to one conversation with participants on your behalf. Designed to explore motivations, drivers and opinions in real time, it can gather in depth qualitative insight across markets quickly, efficiently and at no additional cost.
Human moderation remains the benchmark
incAI moderation is designed for scale and speed. For the most nuanced work, incling's in-house researchers and network of local consultants are always available. You choose the right combination for your brief.
(incAI probe suggestions: three tailored follow-ups ready to review and post)
Placeholder note
Additional content for this section is coming from Incling. This panel is designed to expand without a page redesign.
(incAI thematic summary with themes and supporting quotes)
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Additional incAI analysis content and tool detail is coming from Incling. This panel is designed to accommodate new cards and expanded write-ups without a page redesign.
AI Analysis
From first impressions to in-depth exploration
incAI gives you a head start on analysis at every stage, from an immediate thematic overview to granular exploration of specific questions and segments.
incAI Thematic summaries
At the click of a button, incAI generates a structured thematic analysis of your data, surfacing key themes and backing each one with relevant participant quotes. No complex prompts. No lengthy set-up. Results are ready within minutes, giving you a solid foundation to build your analysis on from the moment fieldwork closes.
incAI Show reels
incAI automatically assembles a summary video reel from your video tasks, focus groups, and in-depth interviews. No clip selection or prompting required. A shareable first look at the key moments, ready to download and present directly to stakeholders.
incAI Text analytics
Our text analytics tool uses language analysis to generate word clouds of key topics at both individual task level and across your entire community. Quickly identify emerging themes at a macro or micro level, then click through to the original participant quotes behind them for deeper exploration.
incAI Enquire
Ask incAI a question about your data and receive an evidence-backed answer within minutes. Explore hypotheses, compare segments, and test emerging ideas simply by asking in plain language. incAI does the digging. You do the thinking.
A head start, not a replacement
incAI analysis tools give you an immediate read on your data so you can move faster and look harder in the right places. The strategic thinking, the cross-study context, and the client relationship stay with you and your team.
See incAI in action
Book a quick call with a researcher and we will walk you through how incAI fits into your workflow.